Multiseed mix makes its mark

13 January, 2006
Page 25 
According to British Bakels, (Bicester, Oxon) one Yorkshire baker is selling 1.2 tonnes of baked goods per week using its Multiseed bread mix.
And Asa Nicholson Bakery in Keelham, near Bradford, sells that amount from just one shop and a tearoom.Bakels’ Multiseed bread concentrate is a low glycaemic index (GI) product, developed to enable bakers to keep in step with healthy eating trends. “It has been a fantastic success,” says Gordon Nicholson, who runs the Nicholson bakery with his father David.“Customers have been known to drive more than 20 miles from Leeds and Halifax to purchase low-GI bread and we’ve even had members from WeightWatchers quizzing us on the calorific and nutritional content of the bread.”The bakery says two factors have contributed to the bread’s success – its good taste and the Bakels point-of-sale (POS) material, which explains how low-GI bread can help customers lose weight as part of a calorie-controlled diet. The firm is selling rolls, baguettes and 400g loaves using the bread mix, and also uses the bread for sandwiches. Bakels says that more than 1,300 bakery shops – most of them in the craft bakery sector – have taken advantage of the POS materials and Bakels has now distributed more than 1m information leaflets to support the campaign.



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