Kingsmill continues drive to cut carbon emissions

07 July, 2010

Kingsmill is to continuing in its bid to reduce carbon emissions with the introduction of new eco-friendly delivery trucks to its fleet.

The brand has introduced 23 ‘Tear Drop’ and two EcoStream delivery trucks. The curve of the Tear Drop trucks’ shape resembles that of an actual teardrop, significantly reducing fuel consumption by achieving optimum aerodynamic efficiency.

The EcoStream trucks have lightweight bodies and improved aerodynamics to further aid the drive by Kingsmill to reduce carbon emissions.

“As a socially responsible company, we are committed to reducing our impact on the environment and specifically looking for new ways to minimise our carbon footprint,” commented Allied Bakeries CEO Mark Fairweather.

“We have identified deliveries as an area we can improve on and the new eco-friendly delivery trucks will help us to continue our journey to reduce our carbon emissions.”

Kingsmill became the first bread manufacturer to use the Carbon Trust’s Carbon Reduction Label in 2009. It is displayed on three best-selling sub-brands, Kingsmill’s Great Everyday White, Kingsmill Tasty Wholemeal and Kingsmill 50/50.

>>Kingsmill achieves first with Carbon Trust label





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