Cuisine de France in brand push

20 January, 2006
Page 6 
Bake-off supplier Cuisine de France is to air a new regional TV commercial to raise awareness of its in-store bakery offer.
The campaign will run in Scotland and the south-west from mid-February to mid-March. It uses a 30-second advertisement and a 10-second advertisement, where a girl is pictured going into a store and enjoying the smell and taste of Cuisine de France products.Marketing director David Girdler said the new advertising initiative is designed to increase brand awareness and drive consumers in-store. “It is a very exciting time for us as a business,” he commented. “We are investing heavily in the Cuisine de France brand in 2006; our aim is to achieve significant growth while maintaining a great relationship with our customers.”Marketing support will also include point-of-sale material as well as swing signs and posters.

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