Snack firms urged to opt for 30g packs

30 July, 2010
Page 10 

Snack manufacturers across Europe are being urged to produce 30g snack packs to help consumers meet dietary guidelines on calorie intake.

The European Snack Association (ESA) has announced a change in its approach and now recommends a voluntary move towards a single-portion size of 30g for snacks and nuts an increase of 5g for snacks. The ESA said the 30g size was "in line with dietary recommendations for a snack in between meals and reflects consumption patterns".

Despite the 30g recommendation, the ESA states that bags under 50g would still be classified as single-serve, while snack bags over 50g would be deemed sharing bags.

Dr Sabine Seggelke, ESA public affairs & policy director, said: "The change aims to ensure a meaningful, practical and easily understood portion size. Studies in major European markets indicate that the average portion of potato crisps consumed is 30g."

Last year, the FSA launched a consultation, which covered making savoury snacks single packs of 30g or less more widely available; its recommendations on portion sizes are due out later this year as part of the work into saturated fat reduction.

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