Fox's Moo-ve

30 July, 2010
Page 16 

Fox's Biscuits is to extend its Mini Moos range with the launch of new Mini Moos Choc Chip. Developed for the kids sector, the mini malted biscuits, are designed to be the perfect lunchbox accompaniment. The Choc Chip variety joins Mini Moos Malted Milk and will be available in individual bags within a 6x25g multipack.

The biscuit firm has also announced it is to launch three of its best-performing products in new portion pack formats, marking its first venture into the out-of-home market. Its Rocky, Viennese Melts and Chunkie Cookie products will be available in the new formats, and will be targeted at various out-of-home locations, including in-flight, in hotel rooms, cafés, motorway services and leisure centres.





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