New Bertinet breads to launch in Selfridges

16 September, 2010

The Bertinet Bakery is to launch its new organic bread range in Selfridges later this month. The initial range, which comprises more than a dozen breads, will be available in London’s Selfridges Food Hall, from 27 September.

The breads will also be available via Riverford Organic’s delivery box scheme in franchises across much of the south west of England and Wales.

The organic range includes a 1.2kg sourdough, Italian ciabatta, and rustic rye loaves, as well as a regularly changing speciality loaf, which will showcase the best ingredients of the season, such as provençal olive & lavender or prune, cardamom & rum. All loaves are certified by The Soil Association.

The bakery, headed up by award-winning baker, chef and author Richard Bertinet, will also be supplying bread to restaurants including Angela Hartnett at the York & Albany, Tom Norrington Davies at Great Queen Street and many other restaurants and delicatessens in London, Cardiff and the south west.

The Bath-based business was also crowned winner of the Baked Goods category in the Soil Association Organic Food Awards, earlier this month, for its sourdough bread.





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