McVitie's builds on festive celebration

08 October, 2010
Page 18 

United Biscuits (UBUK) has revealed its new line-up for the festive season, which includes a number of major biscuit launches. New for Christmas 2010 are: a McVitie's Belgian Chocolate Biscuit Selection; McVitie's Festive Faces jam 'n' cream-filled biscuits; and McVitie's Family Favourites Selection which includes Penguin, Club and Iced Gems.

Meanwhile, its Jacob's Heritage cracker tin, and Jacob's Savoury Biscuit Selection have had a packaging revamp.

Nick Stuart, commercial manager at UBUK commented: "Biscuits and snacks are two of the strongest performers at Christmas and they continue to be must-stock categories for retailers. While consumption in home accounts for the majority of sales in both categories, gifting ranges continue to be a key sales driver."

McVitie's Cake Company will also see some new launches including McVitie's Jaffa Cakes Cranberry & Orange Cake Bars; McVitie's Christmas Festive Fruity Spice Cake; and Galaxy Mistletoe Kisses Cake Bars. Penguin yule logs will be making an appearance again this year. The firm said seasonal cake sales in 2009 grew by 3%, with sales of small seasonal cakes particularly strong, growing at 42%.





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