Local NPD funding scheme aids launch of Xmas pud
Published:  14 October, 2010

Harrogate Cake Company has launched a new handmade Christmas pudding following help from deliciouslyorkshire.

The cake company teamed up with deliciouslyorkshire – the Regional Food Group’s campaigning brand that champions the broad range of food and drink from the Yorkshire and Humber region – which offered technical advice, and worked with the firm to develop a recipe with improved shelf-life and taste qualities.

Deb Neeson, technical manager at deliciouslyorkshire, and Heather Cawthorne, owner of Harrogate Cake Company, worked together to further develop Cawthorne’s original Christmas pudding recipe into one that would hopefully give it a head-start in the retail market.

The project was funded by the Innovation Voucher scheme, which enabled Cawthorne to take advantage of one of deliciouslyorkshire’s many services and obtain the new product development expertise she required.

“Developing a new product can prove to be a minefield for a small business. I was able to help Heather consider new, functional ingredients, create her legal labelling, upscale her recipe and make it a robust proposition for her customers,” explained Neeson.

Although Innovation Vouchers are no longer available, deliciouslyorkshire has introduced a new pay-monthly option in order to make new product development services more affordable for SMEs.




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