In Short

19 November, 2010
Page 4 

Ashers' first exports

Northern Irish bakery firm Ashers Baking Co has won its first export order, worth a potential £75,000. The firm has signed a deal with Dublin-based foodservice business VF Foods in Dublin, which will supply the bakery's products to public sector organisations in the Republic of Ireland.

Permission to grow

Hayden's Bakeries in Devizes, part of the Real Good Food Company, has applied for permission to expand its distribution centre, as its business with Waitrose increases, according to The Wiltshire Gazette & Herald. Subject to planning approval, distribution will be concentrated from the Options House site from February.

Hovis' Poppy action

As part of the Hovis Milling & Baking Royal British Legion Poppy Appeal, the marketing team at Rank Hovis joined volunteers to plant 80,000 Remembrance Crosses at the Field of Remembrance in the grounds of Westminster Abbey in the run-up to Armistice Day.

Beauty bread

Functional breads that promote health and beauty could be on UK supermarket shelves soon, according to Datamonitor's Product Launch Analytics. It said products such as Khlebnyi Dom kefir-based bread a functional bread launched in Russia, made with traditional Russian sour milk kefir, which claims to promote health, vitality and beauty are set to become more popular as the functional food market continues to grow.





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