Ginsters warms to winter

19 November, 2010
Page 16 

Chicken Balti is the latest Ginsters pie variant to hit the shelves in a bid to warm up chilly shoppers (RSP: £1.99).

The brand's Cheese & Onion Slice has been given an improved recipe this autumn, which includes West Country Cheddar alongside locally sourced onions and potatoes. An on-pack flash will highlight the change to consumers.

Andy Valentine, Ginsters head of brand marketing, said: "It's that time of year when consumers look for quality, comforting food both at home and for on-the-go snacking. With these changes happening across our savouries range, we're hoping to attract shoppers to the category with some fresh thinking and new choices for spicing up the cold days."

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