Ranson aims at industrial bakers in UK

19 January, 2011
Page 10 

Bakery and patisserie ingredients supplier Bekaert & Dupont has changed its name to Ranson UK, and is looking to increase its turnover through more business with industrial bakeries.

Belgium-based parent firm Ranson has owned the majority of Bekaert & Dupont, based in West Thurrock, for several years, and, in 2008, bought the remaining shares. Following the appointment of general manager Geert Van de Velde, previously with Carrefour, in February 2010, the firm has revamped its website, and is committed to increasing national sales throughout 2011, said business development manager, Chris Foreman.

Van de Velde told British Baker the firm is looking to grow the number of bakeries it supplies in the UK, targeting industrial bakeries in particular. It currently supplies a lot of smaller businesses, including coffee shops, as well as the hospitality industry. He said: "At this point everything we're doing is concentrated on bakery. It's a big market and there are a lot of opportunities there. We're looking to increase revenue by 23% this year. Our turnover is now at 8m and we're aiming to reach around 10m."

Ranson UK imports 70% of its bakery and patisserie range, including marzipan and chocolate decorations, from Ranson.





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