Simply the zest

24 March, 2006
Page 24 
With demand for new doughnut flavours, shapes and ideas, Macphie (Glenbervie, Scotland) has launched 5th Avenue Lemon Icing.
The icing contains real lemon juice and requires heating in a microwave or bain-marie before use. Alternatively, a pipeable buttercream filling or topping can be created by beating the icing with cake margarine at a ratio of 50/50. The 5th Avenue range is available in 12.5kg pails.Alison Daniels, category marketing manager, says: “The key to doughnuts is freshness, variety and added value. Research shows that 80% of bakery items are bought on impulse – consumers buy with their eyes.”

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