In Short

28 January, 2011
Page 4 

Pret activates PR

Pret A Manger aims to shake-up its image and promote its store expansion plans with a PR push. The sandwich and coffee chain has hired Lewis PR to look after consumer, corporate and social media PR globally,which will cover the opening of new outlets in the UK and its launch in France, as well as its 25th birthday celebrations this year.

UB quiet on rumour

United Biscuits has refused to comment on media reports that it hopes to auction its biscuits division for about £1.5bn, after China's Bright Food walked away from acquiring the whole company.

Morrisons' donation

The new Morrisons supermarket in Birmingham donated its first batch of 100 loaves of bread to the Salvation Army in Handsworth. The store, on Holyhead Road, is due to open on 31 January and the ovens were being tested for the grand opening.

Millers to raise prices

FWP Matthews has become the latest miller to increase the price of its flour, following the continued rise in wheat prices. The price of its Cotswold and Cotswold Organic flours will increase by £50/tonne from 31 January. Another miller, Doves Farm, said it, too, would be forced to increase prices in the spring.





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