Ginsters updates line

28 January, 2011
Page 15 

Ginsters has refreshed its sandwich range for January, in a bid to offer a more compact and easy-to-manage option to retailers, while maximising choice in-store for consumers. The full portfolio will feature a core range of standard and deep-fill consumer favourites, including BLT, chicken salad, and cheese ploughman's, supported by a number of special edition options. These will initially include cheddar & bacon, New York deli-style beef, salmon & cucumber and cheddar & chilli jam.

Different sandwich styles will also feature in the special edition range: premier, deep-fill, healthier and veggie options.

January will also see the addition of two new deep-fill XL sandwiches spicy chicken & Taw Valley cheddar and cheddar & salami. These have been developed following consumer research, which indicated that, while travelling, many wanted a larger portion size.

The range will also have a packaging revamp to improve shelf stand-out.





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