Saint-Tropez firm turns eyes to UK

22 February, 2011
Page 10 

French firm La Tarte Tropézienne is looking to bring its products to the UK, as it looks to expand outside France following the construction of a new 2,000sq m facility.

Based in Saint-Tropez, where the tarte tropézienne is a specia-lity, the firm was established in 1955, and has a current turnover of E15m. With the new factory, the firm is looking to export its products across Europe, including the UK, Dina Lapierre, told British Baker at the recent Sirha exhibition in Lyon.

The cake product is made using a creamed brioche recipe, inspired by the founder Alexandre Micka's grandmother, filled with sweet tropézian cream, and topped with crunchy sugar bits. The firm has also just launched mini macaron-sized versions of the product to cater for the trend for smaller portions.





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