IFE Show preview

11 February, 2011
Page 16 

The International Food and Drink Exhibition takes place from 13-16 March 2011 at ExCeL, London, and will feature a number of bakery exhibitors and new product launches. The Bakery & Confectionery area is just one part of the show, which expects to attract up to 20,000 visitors this year. Exhibitors include Bagel Nash, which will be promoting its range of bagels, muffins, brownies, bagel bars and pizza bagel melts. Delifrance, which is exhibiting for the first time in 10 years, will be showcasing its latest range of French-style bakery products. Scone manufacturer Haywood & Padgett will also be at the show, as will Heavenly Cakes, a handmade cake specialist based in Hertfordshire, which supplies shortbreads, brownies, chocolate cakes, flapjacks and its new gluten-free varieties to businesses across the UK.

Dina Foods will be promoting its range of retail bakery products, including Mediterranean flatbreads, while Wiltshire-based Marshfield Bakery will display its portfolio of snack bars, cakes, biscuits, brownies and shortbreads. Other exhibiting firms include Rich Products, Speciality Breads and the English Cheesecake Company.

New Products Live, a new area of the show this year, will feature product displays, the chance to win the Fresh Ideas accolade, and free-to-attend Future Trends seminars, run by Mintel. The show will also host its Key Buyer Initiative, with senior buyers from the UK's leading retailers, including Morrisons, Sainsbury's and Asda, set to hear pitches from exhibitors on their latest products.

l To find out more about the show visit www.ife.co.uk





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