In Short

25 February, 2011
Page 4 

Gallagher buy-back

Declan Gallagher, former owner of Gallagher's Bakery in Donegal, has bought back a section of the business from the firm he sold it to, potentially saving up to 70 jobs. Gallagher sold the firm to IAWS (now Aryzta) in 2007, but has bought back the fresh section of the business. Last month, Aryzta said 124 jobs would be lost by its move to close Gallagher's frozen food division.

Asda line sees rise

Following the launch of its Chosen By You range in autumn 2010, Asda has seen sales of bakery products in the range rise by 6% since October, with cakes up 20%, and pie sales up 8%. The supermarket has introduced nearly 3,000 products to the range, including 516 bakery lines. It will shortly introduce a further 2,000 items.

Vegan bakery launch

London's first-ever vegan bakery/cupcakery is set to open on 1 April. The Ms Cupcake shop in Brixton, run by Mellissa Morgan, will specialise in vegan cupcakes, brownies, cookies, traybakes, loaf and layer cakes.

VAT misconception

Almost 25% of people falsely think VAT applies to everyday staples like bread, which are VAT-exempt. The research was commissioned by Live & Breathe, a creative agency that focuses on shopper marketing.





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