In Short

25 March, 2011
Page 6 

Belgian into UK

Belgian firm Holeki launched in the UK with two distributors this week Bindi and SFD. The firm, which manufactures a range of sweet pies, tarts and cakes, already supplies Gate Gourmet and Aldi in Europe. It has also just launched a new protein dessert, which tastes like cake, but dissolves in the mouth, and is looking to target it at hospitals, for example.

Grease in the frame

Maple Leaf Bakery entertained consumers with an early morning performance of Grease this week. The firm, which produces bagels under its New York Bakery Co brand, has worked with producers to condense the best bits of the show for a 20-minute show, held on 24 March at the Piccadilly Theatre, London, alongside a bagel breakfast.

Lithuanian goods

Lithuanian bakery Baltasis Pyragas is looking to supply UK supermarkets, pubs and restaurants with its rye-bread heavy range. At the recent IFE show, the firm launched new bread bowls that can be filled with soups, salads or stews.

Fine Lady fights fire

Firefighters were called in after a blaze started in a flue at Fine Lady Bakeries' factory in Banbury, Oxfordshire, but the company reported that nobody was hurt and production had not been affected.

Positive fat report

The International Dairy Federation has welcomed an FAO/WHO report, which found no convincing evidence that total dietary fats had a significant effect on coronary heart disease (CHD) or cancer. The report, Fats and Fatty Acids in Human Nutrition, said energy balance was the critical factor in maintaining a healthy body weight, regardless of the percentage energy of total fat.





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