Délifrance display

25 March, 2011
Page 28 

Délifrance unveiled several of its 36 new lines at this year's IFE, including a selection of cupcakes orange & cinnamon and raspberry & chocolate; and a chocolate & coconut whirlwind.

The company also launched a new range of Italian breads, cheese rolls, cheese twists, and a range of rich-in-fibre healthy breads designed to keep consumers 'fuller for longer'.

The firm has also partnered with cheese manufacturer Leerdammer to create a range of ambient cheese baguettes for baking-off at home.

Other new product launches within Viennoiserie and patisserie included a triple pain au chocolat (containing dark, milk and white chocolate), an apricot oreillette and a selection of three sweet plaits chocolate, vanilla, and maple & pecan.

Marking the relaunch and extension of its snacking range with new point-of-sale material, the new look Délifrance Provencette Panini collection now includes a tomato, basil and mozzarella microwaveable pre-filled, pre-grilled panini, a reduced-salt small panini and the introduction of the pre-sliced, bar-marked Grilly range.





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