Country Choice targets convenience stores

08 April, 2011
Page 14 

Country Choice has launched an entry-level bakery concept, aimed at small convenience stores.

The concept includes a compact four-tray oven, freezer, cooling stand, baking trays and POS pack, as well as four wicker display baskets with chalk-style header panels to communicate the 'freshly baked in-store today' message, disposable shelf-liners, and shelf-talkers. Free on-site training and a bakery guide are also part of the package.

Country Choice said retailers can expect margins of more than 40% on a range of products that includes white crusty rolls, baguettes, all-butter croissants and fun-size jam doughnuts.

Marketing controller Stephen Clifford said: "By selling as few as 50 items throughout the day, a retailer can expect to make a cash margin of around £71, equal to a yearly profit in excess of £3,000."





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