Krispy Kreme announces new store openings

08 April, 2011

Krispy Kreme is continuing with its plan to double store numbers in the UK, with three new outlets announced.

A kiosk will open at the Liverpool ONE Shopping Centre on 15 April, and will be one of only a few Krispy Kreme kiosk operations outside London.

Cardiff’s St David’s shopping centre will see the addition of one its coffee bar units on 19 April, while the doughnut firm will also open a ‘hotlight’ store at Centre 27 Retail Park, Birstall, in Leeds, in July.

The Leeds store will follow the same format of its other hotlight units which feature a manufacturing facility that is visible to customers. The firm said it will also serve as a hub for future stores in the Yorkshire region.

In March 2010 Krispy Kreme announced a five-year plan to increase its presence in the UK. As part of this expansion it announced the opening of its first dedicated production site in the UK, at Heywood Distribution Park in Greater Manchester, which began production last month.

Steven Madeley, centre director at St David’s, Cardiff commented: “Krispy Kreme was the most requested brand by shoppers since the centre opened, with visitors even joining social networking groups to campaign for its arrival in the city. With such phenomenal demand, the brand is set to be a huge success.”

The firm launched in the UK in Harrod in 2003, and currently has 45 UK stores and a presence in more than 200 Tesco outlets.

>>Krispy Kreme reveals details of new factory

>>Krispy Kreme reveals plans to double UK stores





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