Mrs Crimble’s boosts listings in major multiples

12 April, 2011

Gluten-free bakery brand Mrs Crimble’s has unveiled another string of listings in major retailers.

Its Jam Coconut Rings, Dutch Apple Cakes and Original Cheese Crackers will be found in 500 Co-op stores from next week.

All Asda stores will be selling its Mini Choc Orange Macaroons, and Sundried Tomato Cheese Crackers, while its Original Cheese Crackers will be stocked in a number of additional Tesco stores.

Earlier this year, the firm announced its first major orders from Australia and Denmark, as well as a number of new deals with retailers in the Middle East as it looks to increase exports to 15% of turnover in the next three years.

>>Mrs Crimble's ramps up gluten-free exports





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