Kapelad goes to work on BB's Coffee and Muffins

10 May, 2011
Page 10 

BB's Coffee and Muffins has unveiled the first of its UK outlets to be rebranded in what will be a makeover of its full 70-plus shop estate.

At the outlet, in Watford's Harlequin Shopping Centre, the old white-on-red logo has been ditched in favour of a more contemporary pink, white and black colour scheme.

The chain's owner, Kapelad, has also improved product presentation, with new tulip cases for the muffins. Kapelad MD Andrew Moyes told British Baker: "We've reduced the size of the muffins, after research results revealed consumers would prefer them a bit smaller. We also have a new premium bloomer sandwich range, and have worked to improve our fillings."

Kapelad took over the business in October 2009, after the existing company went into administration. Moyes said that, previously, the chain had only appealed to a certain demographic, and he was keen to broaden this to the key 18-35 age range, while retaining its coffee and muffin focus.

Moyes said the business would also be looking to break out of its historical shopping centre locations, moving to more premium sites on the high street.

>>BB's retail estate shrinks following administration





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