Britvic aims to make splash with young water drinkers

09 December, 2005
Page 29 
Britvic Soft Drinks (Chelmsford) is targeting 16- to 34-year-olds with the £2m launch of Drench water.
The company says Drench is targeted at young adults on the go. Category director Andrew Marsden adds: “Drench will be the brand to be seen with.”Bottles have a non-drip flip-top valved cap, so they can be carried without leaking. They come in 500ml and 750ml sizes. Britvic will also relaunch its Pennine Spring brand in January 2006.

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