UB shows true Quirks

15 July, 2011

United Biscuits is planning to invest heavily in its new McVitie's biscuits range Quirks. Launching in mid-July, the products have a smooth chocolatey centre, fully enclosed within a crunchy biscuit, designed to attract new shoppers to the everyday treats segment, said the manufacturer. The range will feature three varieties chocolate, double choc and choc & hazelnut all of which will be packaged in a plastic tray and sold in 175g packs at an MRRP of £1.53. The launch will be supported by a £3m marketing and advertising campaign to include TV, cinema, digital and in-store support.





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