Fox's and Rocky go for mini style

29 July, 2011
Page 14 

Northern Foods' Fox's and Rocky brands have launched in mini sharing bags: Fox's Mini Melts and Rocky Rocks.

Mini Melts are made up of two variants, Viennese Chocolate (mini buttery biscuits) and Viennese Double Chocolate (mini chocolate biscuits), both particuarly targeted at female consumers. Rocky Rocks is aimed at families and groups of friends, and comes in chocolate or crispy crunch, the latter a mini version of the new Crispy Crunch Rocky bars.

Fox's Mini Melts are available in 125g re-sealable pouches and have an RSP of £1.99, while Rocky Rocks also come in 125g re-sealable pouches and have an RSP of £1.89.





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