Breakfast filling for Bara line

29 July, 2011
Page 14 

Ginsters is building on its Cornish Bara range with the introduction of the All Day Breakfast Bara.

Tapping into consumer demand for a variety of food-to-go breakfast options, the new Bara combines fresh British pork sausage with sweetcure smoked bacon and chopped egg in a rich tomato sauce wrapped in a softly baked bread dough. It is designed to be eaten hot and is said to deliver oven-baked quality after 90 seconds in the microwave.

Head of brand marketing Andy Valentine said: "We're extremely pleased with how the Bara range has been received so far we've had some great feedback from shoppers. All Day Breakfast has long been a popular flavour in the Ginsters' classic sandwich range, so we're confident we'll see swift uptake of this new addition."

It has an RSP of £1.99.

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