In Short

29 July, 2011

Waterfields attack

Armed robbers have struck at another Waterfields bakery, this time in Rainford, Merseyside the seventh raid on the north-west chain in the last few months. Two men demanded access to the safe. Six branches have been hit and bosses do not know what has prompted the spate of attacks.

Tesco's Irish play

Tesco in Ireland has upped the ante with its ongoing Irish supplier growth initiative, designed to encourage smaller food producers to supply its 130 stores on a regional basis. Earlier this month, the retailer organised its first Irish Food Expo, held in Dublin, where 35 new small suppliers, including a number of bakeries, were signed up. These included Twomeys in Co Limerick and Stapleton's in Co Tipperary.

Roberts gets ducky

Roberts Bakery is trialling a new marketing technique after developing an online video, which it hopes will go viral. The new video shows a woman feeding ducks with bread in the park, only for the ducks to throw the bread back at her and chase after a woman carrying a Roberts loaf.

New image for Image

Gingerbread producer Image on Food has unveiled a new look branding and image, in advance of its silver jubilee celebrations next year.





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