Délifrance moves into Italian sector

31 August, 2011

French bakery manufacturer Délifrance UK has moved into the Italian breads market following the acquisition of Italian bread manufacturer SEFA earlier this year.

The move will see it go head-to-head with the likes of bakery foodservice supplier Delice de France, which already offers a range of Italian sandwich carriers and speciality Italian breads.

Produced in Milan, Délifrance said the range will feature simple sandwich breads, such as the multicereal Giotto; breads for dipping, including the raisin and fig or the green olive Frustino;  and large loaves, such as the cherry tomato Panfocaccia. In addition, it will include well-known lines, such as the Grilly pre-sliced bar marked panini, and the fully baked, pre-sliced Ciabattina Rustica.

Délifrance head of foodservice Lucy Pickersgill said its new Panitaly range was “a natural complement to our existing authentic Continental breads”.

“We have supplied quality breads to the UK catering market for almost three decades and finally selected SEFA as the perfect partner to our French bakery operation,” she added. The range will be available to wholesale and caterers from September 2011 as thaw-and-serve or bake from frozen.





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