In Short

26 August, 2011
Page 10 

BB's flagship to open

BB's Coffee and Muffins is due to open its 3,500sq ft flagship in the St David's Centre in Cardiff at the end of September. MD Andrew Moyes also told British Baker its rebranded outlet in Watford, opened this spring, has seen trading performance up 35% like-for-like. The firm plans to have a further three rebranded units completed before Christmas.

Online bakery game

Northern Ireland's Genesis Crafty has launched a free-to-play online game called 'Knead for Speed', which helps tell the company's story through social game play. The game features the company's six McErlain brothers as stick men, working to bake the perfect products. See www.genesisbreads.com.

Gluten-free extension

Genius Foods has extended its range of gluten-free bakery products with new teacakes, fruit loaf, seeded loaf and brown and white rolls.

Seals firm opens site

The Seal Company is about to open its first production unit in the UK, in Devon, which will manufacture replacement fridge and freezer seals. The company said it has a range of seals to suit virtually all commercial appliances in use in the UK today.





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