As much salt in bread ‘as crisps’

02 September, 2011

New research has claimed that one in four bread loaves contains as much salt per slice as a packet of crisps.

Consensus Action on Salt & Health (Cash) surveyed the salt content of 294 fresh and packaged loaves from supermarkets and their in-store bakeries (ISBs) - as well as chain and independent high street bakeries - and found 28% contained as much salt, or more, per slice than a packet of crisps.

Cash said there was a need for clearer labelling on bread from in-store supermarket and high street bakeries - which often have no nutritional labelling.

It also found that as well as being unlabelled, some high street chain bread contains more than three times as much salt per 100g than bread baked in supermarkets.

The findings come after the Department of Health announced that bread is the largest contributor of salt to our diet, providing almost a fifth (18%) of our current daily salt intake. Current salt intake in the UK is 8.6g, with the maximum daily recommendation at 6g.

Katharine Jenner, Cash campaign director, said: “Most people wouldn’t realise that bread contains so much salt, as it doesn’t taste salty. It is scandalous that there is no labelling on fresh bread. Without it, how are we supposed to know where salt is hidden and cut our intake to less than 6g a day?”

Cash found the highest standard packaged bread was Cranks Seeded Farmhouse at 2.03g/100g, which contained nearly four times more salt than the lowest - a Marks & Spencer’s Simply More Eat Well Healthiest White Bread (0.58g/100g).

It said speciality breads, such as rye bread, were often perceived as healthier but could be high in salt.

A Department of Health spokesman said: “We welcome the considerable salt reductions that bread makers have already made, and it is very pleasing to see that around 60% of the products sampled already meet the salt targets for 2012.

“This is an important step in helping to reduce salt intake, as well as lowering the risk of high blood pressure and resulting strokes and heart disease. We look forward to seeing further reductions as more companies meet the targets.”

Let us know your thoughts - tweet us @BritishBaker or email bb@wrbm.com

>> Scottish bakers hit back at latest research on salt

Keywords: salt, Cash, bread, ISB




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