Paterson launches VisitScotland biscuit promo

19 September, 2011

Biscuit manufacturer Paterson Arran has joined forces with VisitScotland’s Surprise Yourself campaign, to launch its first on-pack promotion.

Featuring on every 380g box of Paterson’s Luxury Shortbread Fingers, the promotion will prompt consumers to enter a free prize draw, with the chance of winning a five-star break to the Isle of Arran in Scotland.

The prize includes a luxurious two-night stay for two people at the island’s exclusive resort, Auchrannie, which features a hotel, self-catering cottages, spa, three restaurants and a child’s play area.

In addition, the winning couple would be treated to dinner, bed and breakfast at the Auchrannie House Hotel, £200 spending money, and £100 travel expenses.

“We wanted to combine the luxurious taste of our product with a prize that captures the essence of Scotland and allows customers to experience the very best aspects of Scotland,” said Amy Coles, marketing manager, Paterson Arran.

The Luxury Shortbread Fingers are available from selected stockists, including Asda, Morrisons, Tesco and Sainsbury’s.





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