Warburtons to launch new digital campaign

28 September, 2011

Warburtons is to launch a new £2.4m marketing campaign later this month, aimed at driving incremental bakery sales at lunchtime.

The campaign commences with the sponsorship of a new ITV1 weekday show called ‘There’s No Taste Like Home’, which will be fronted by TV chef Gino D’Acampo.

According to marketing website The Drum, Warburtons’ campaign – ‘The secret to making lunchtimes special’ – is designed to educate consumers about the brand’s range and encourage them to be more experimental when it comes to their lunchtime food.





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