UB prepares for festivities

07 October, 2011

United Biscuits (UB) has unveiled its festive selection, which features three new biscuit ranges, four new cake products and four bagged snack launches.

McVitie's Cake Company is moving UB's Temptations brand into the cake market for the first time, with the launch of Temptations Swirl a chocolate sponge filled with chocolate cream, enrobed with dark chocolate; Temptations Cake Bar chocolate sponge layered with white cream and topped with chocolate sauce enrobed in milk chocolate; and Temptations Digestive Slices two new variants comprising a digestive biscuit base with sultanas, topped with smooth milk chocolate available in either orange or mint.

UB will also be launching McVitie's Temptations in a new assortment of bite-size biscuits, coated in milk, white or dark Belgian chocolate.

In UB's savoury biscuit line, its Carr's Selection is back in a new format and has been developed to complement "the finest cheese and wine", said the firm.





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