Macphie colours scary fare

21 October, 2011
Page 13 

Macphie has made its 5th Avenue Orange Icing available for a limited time only, so bakers can make the most of it for use in products for Halloween.

The ingredients manufacturer suggests using it for pumpkin cupcakes and cake pops, orange whoopie pies or Halloween-themed cookies.

Jania Boyd, marketing manager commented: "Halloween outsells both Mother's Day and Father's Day combined and is now worth £300m compared to just £12m in 2001 (according to Scottish Food and Drink).

"Use orange and green crepe paper, carved pumpkins and plastic creepy crawlies to make your window display stand out and entice people in. Present products in Halloween-themed wrappers and boxes and introduce a few new lines, such as pumpkin cake pops, orange iced éclairs and cookie monsters, for example."

The orange icing is available in 6kg pails while stocks last.





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