Frozen pizza on the rise

27 October, 2011

Frozen pizza sales are growing in both value and volume as the frozen sector sees a third quarter of growth, according to the British Frozen Food Federation (BFFF).

The latest figures showed the value of the frozen food sector was up 3.6% (Kantar Worldpanel data to w/e 4 September 2011) on this time last year, with all categories, including, meat, ready meals and ice cream faring well as consumers look for more value from their grocery shop.

The BFFF said pizza sales had grown in both value and volume terms as more consumers bought in premium take-away-style foods.

Brian Young, director general, BFFF, commented: “Top-end premium and luxury frozen pizzas are often pounds cheaper than home-delivered equivalents. This sector has seen great investment over the past few years and there is a huge variety of toppings and base combinations offering exceptional quality and value to tempt consumers.”

He said that, despite a difficult 12 months for manufacturers, they had continued to invest in their products and processes, with consumers benefiting from the increased variety and value.





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