In a monthly survey with 1,000 shoppers, almost half (46%) of shoppers would prefer to use discount stores, such as Lidl or Aldi, in the future if it was near to where they live or work.
Around a third (32%) believe their food will be much more expensive over the next 12 months, compared with 25% of respondents the same time last year.
Gordon Polson, director of The Federation of Bakers, said: “We must be conscious of what consumers want in these challenging times. Whatever retail outlet a consumer goes to, whether it’s Waitrose or Lidl, we must cater for their needs.”
The survey also discovered that more than a quarter (26%) of respondents will use food discount stores in the future.
Joanne Denney-Finch, chief executive of IGD, said: “Discounters still account for a very small proportion of the market overall. But they might be expected to do well during an economic downturn, with 60% of shoppers telling us that they will use them more if their personal economic circumstances get worse.
“Shoppers also say perceptions of discounters have changed over the years, with 81% of regular discount food shoppers believing that the quality of products has improved.”
Are bakeries losing out to discounters?
28 October, 2011
Bakeries could be losing out on sales to discount supermarkets according to new research by the IGD.
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