Brace's in Welsh deal

04 November, 2011

Caerphilly-based baker Brace's Bakery has teamed up with independent food wholesaler Castell Howell Foods, in a deal that will see its bread supplied to several organisations across Wales.

Castell Howell supplies over 4,000 customers across various organisations, including hospitals, hotels, restaurants, pubs, cafés and schools, as well as operating its own cash and carry. Brace's bread lines have now been added to its catalogue of products.

Scott Richardson, sales and marketing director, Brace's Bakery, said: "It is always rewarding to be given the opportunity to distribute Brace's products more widely, especially on our home turf. This is an ideal partnership."





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