Bakery benefits from Santander link

16 November, 2011

A north-west England bakery has been featured in a business-focused video for Santander Corporate Banking.

Coultons Bread, which is renowned for the production of its own-brand Bakestone bread loaves, appeared in a case study video on the national bank’s website, highlighting the business’ history and successes, along with its long-standing relationship with Santander.

Howard Hunter, co-director and founder of Coultons Bread, featured in the video at his company’s production site in Liverpool. He talked about how the company had grown since starting 25 years ago, from using one van to distribute its products to currently utilising 85 vehicles. In addition, Hunter commented on how the business had grown in the past two years by around £7m.

In the video, Hunter said: “Am I expecting Coultons to grow moving forward now? We’ve got more of an offering now, we’ve got a better financial background, we’re a bit stronger and cash flow is better. And while things are growing in a recession, we’re happy with that.”

He went on to talk about the close communication with Santander and how this had had a positive effect on the business, through cash flow invoicing and talking directly with a dedicated relationship director.





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