New roles at Brace's bakery

21 November, 2011

Welsh bakery firm Brace’s has created 26 additional jobs after securing new business.

The fourth-generation family-run bakery has created the new roles at its third Rogerstone-based site, which was previously owned by Warburtons. Brace’s took ownership of the premises back in February as the bread brand announced the closure of the South Wales facility, where 114 jobs were at risk.

Jonathan Brace, director at Brace’s bakery, said: "Rogerstone currently produces for 12 hours a day, seven days a week, but will become operational for 24 hours a day, seven days a week following a period of recruitment and training for two additional shifts. This will provide a growth platform for Christmas and beyond."

Martin Pritchard, a current member of Brace’s workforce and ex-Warburtons staff worker, said: "There was all-round relief when Brace's announced their takeover of the Rogerstone site, which was seamless, and now there is excitement surrounding the growth of production here."

Brace’s has operational facilities in Pen-y-Fan and Croespenmaen in Crumlin and the company currently achieves a £36m turnover, which has quadrupled in the last 10 years. It was the first UK bakery in the UK to receive the British Retail Consortium accreditation for excellent standards in bread manufacturing.

Keywords: Warburtons, Brace's




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