Tetley extends bakery range

02 December, 2011

Fourth-generation family bakery Grandma Wild's has won the contract to produce a new range of biscuits under the Tetley Tea Folk brand. The Gaffer's Biscuits, which are in the shape of Tetley's famous cartoon character Gaffer, will initially retail through Nisa stores and follow the launch of Tetley scones in 330 Asda stores in September.

Yorkshire-based Grandma Wild's was approached by brand licensing agency Golden Goose to produce the new range at IFE in March. Gaffer's Biscuits come in Choc Chip, Golden Crunch and Ginger flavours and are sold in packs of six.





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