New cupcakery strikes Virgin Money deal

17 January, 2012

Sunderland-based Baked Cupcakery has had a welcome boost to business, with an order for 2,000 cupcakes from Virgin Money.

The home-based business, which opened in October last year, supplied cupcakes to celebrate Virgin’s official launch into high-street banking last week, after the firm came across Cupcakery’s website and got in touch.

Owner Helena Reed said it had been a conscious decision to target the corporate world, as she felt she would be more likely to achieve larger bulk orders. She is also looking to supply wedding cupcakes.

“It’s great to be able to talk about this news on my website,” said Reed, who hopes it will help more orders to follow.

Although Reed predominantly runs the business from home, for larger orders she has access to a local bakery, situated in the back of a butcher’s shop, after a chance meeting with the owner at a Christmas fair.

“It’s a new business, so I don’t want to stretch myself too thin, but I would look to take on staff when more orders come in,” she added.





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