Chevler takes on natural greaseproof paper firm

25 January, 2012

Chevler has bought out a Cardiff-based natural greaseproof paper printer firm for an undisclosed sum.

The South Wales manufacturer, producing over one billion baking cases a year, announced this morning (25 January) that it has purchased Lovely Packaging, which was set up last year with a £330,000 investment, in a bid to offer foodservice and catering customers unique natural paper that can be branded and cut to size.

Stuart Whelan, managing director at Chevler, said: “This is an exciting move for us. Combining the new business with Chevler’s customer base will allow us to substantially grow our greaseproof range of products and offer the market something genuinely new and highly appealing.

“The quality of print [at Lovely Packaging] surpasses anything we have seen on greaseproof paper before."

The greaseproof paper firm uses a unique printing process, which results in a far superior depth of colour and detail over flexographic printing, which is the industry’s standard method for greaseproof paper.

Whelan added that Chevler plans to maintain Lovely Packaging’s current five members of staff and existing production facilities – a 4,000sq ft unit at Cardiff Bay Business Centre.

Since being created by a management buy-out in early 2009, Chevler has benefited from increased sales and a number of contract wins, both in the UK and in export markets in Europe and North America. It currently employs around 70 staff at its two factory sites in Hengoed.





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