Krispy Kreme UK builds revenues by 26%
Published:  07 March, 2012

Krispy Kreme UK has seen a 26% increase in revenues, rising from £33.4m to £42.2m in the past 12 months.

The premium doughnut retailer published its financial results this morning and revealed a 3.5% boost in like-for-like sales in 2011, compared to 1.4% in 2010. The firm also announced plans to double its UK presence by 2015 and create an additional 500 jobs in the same time frame, taking its total number of employees to 1,500.

Rob Hunt, joint managing director alongside Richard Cheshire, said: “We’ve been focusing on delivering the best possible Krispy Kreme experience for our customers this year, which has meant investing heavily in our core business – we’re constantly striving to make every visit to a store special. 2011 has also been about investing in our team, creating new jobs as we grow and supporting our existing people in achieving their own aims.”

Krispy Kreme now operates 46 stores and 400 branded cabinets nationwide, and has secured new agreements with service station operators Welcome Break and Roadchef.

During the past year, the company has opened Krispy Kreme stores in Bath, Cardiff, Liverpool, Leeds, Sheffield, Preston and Stratford. It has also served more than 50 million doughnuts and 1 million cups of coffee in the past year.

Hunt and Cheshire led a £25m management buyout last October, backed by private equity firm Alcuin Capital.




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