Keyword » Iceland

Christmas preview: retailers unwrap more bakery NPD

Christmas is drawing ever closer and the next handful of retailers have outlined what they’ve got planned for bakery NPD throughout the festive season.

Tiny Rebel brews beer from Iceland’s surplus bread

Frozen retailer Iceland has teamed up with Newport-based brewery Tiny Rebel to create a beer made from excess bread.

Iceland announces £8 royal wedding ‘copycat’ cake

In the lead-up to the royal nuptials, Iceland is to roll out a handmade elderflower and lemon cake modelled on Prince Harry and Meghan Markle’s choice of wedding cake.

Iceland set to axe plastic bakery packaging

Iceland has pledged to swap plastic packaging across its own-label bakery lines for paper-based material.

Iceland and M&S clash over crumpet advert

Iceland has been rapped by the advertising watchdog for running an ad describing its crumpets as better in quality than Marks & Spencer’s.

Real Bread's Iceland ad complaint rejected

The Real Bread Campaign has criticised a ruling by the advertising watchdog that an advert for Iceland bread would not mislead consumers.

Update: Supermarkets unveil bakery NPD for Christmas 2017

Asda and Marks & Spencer reveal festive bakery line-up. Here British Baker presents a round-up of the festive baked treats set to appear on supermarket shelves in the coming months.

Iceland unveils ‘slow dough’ breads, extends Millie’s bake-at-home range

Frozen food specialist Iceland is today (10 July) rolling out a new fresh Luxury Bread range to Iceland stores across the country, and extending the Millie's Cookies bake-off range.

Discounter sales growth slows as Tesco gains market share

Combined sales growth at Lidl and Aldi is at its lowest level in five years – while Tesco is continuing to increase its share of the grocery market.

Iceland and Waitrose rule supermarket roost, says Which?

Iceland is the nation’s top online supermarket, and Waitrose best in-store, according to a report by consumer watchdog Which?.

Iceland has bread advert banned

Iceland has had one of its bread adverts banned by the Advertising Standards Authority (ASA) after a complaint it misled the public.

Great British Bake Off’s Holly Bell publishes cookbook

Great British Bake Off contestant Holly Bell has followed in the footsteps of Mary Berry and linked up with frozen food chain Iceland to publish a new cookbook called The Power Of Frozen.

Holly Bell GBBO
Holly Bell of GBBO has teamed up with Iceland for a cookbook
  (Photo:  )

Former GBBO entrant partners with Iceland on cookbook

Another Great British Bake Off star is launching an anniversary-themed cookbook in partnership with Iceland. 

Pork pie-maker embraces export markets

Walker & Son has stepped into the export market, after finding a way to deliver its Dickinson & Morris pork pies frozen.

Tesco tops supermarket sales thanks to Jubilee

UK supermarkets managed to accumulate an extra £213m during the week of the Queen’s Diamond Jubilee, according the latest data.

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