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Iceland unveils 18 plastic-free Christmas products

Iceland is rolling out plastic-free packaging on 18 products – including baked goods - in its Christmas range.

Christmas 2019: NPD from M&S, Lidl and Morrisons

Christmas is drawing near and more retailers – Marks & Spencer, Morrisons, Lidl and Iceland – have revealed their plans for festive bakery products.

Christmas preview: retailers unwrap more bakery NPD

Christmas is drawing ever closer and the next handful of retailers have outlined what they’ve got planned for bakery NPD throughout the festive season.

Tiny Rebel brews beer from Iceland’s surplus bread

Frozen retailer Iceland has teamed up with Newport-based brewery Tiny Rebel to create a beer made from excess bread.

Iceland announces £8 royal wedding ‘copycat’ cake

In the lead-up to the royal nuptials, Iceland is to roll out a handmade elderflower and lemon cake modelled on Prince Harry and Meghan Markle’s choice of wedding cake.

Iceland set to axe plastic bakery packaging

Iceland has pledged to swap plastic packaging across its own-label bakery lines for paper-based material.

Iceland and M&S clash over crumpet advert

Iceland has been rapped by the advertising watchdog for running an ad describing its crumpets as better in quality than Marks & Spencer’s.

Real Bread's Iceland ad complaint rejected

The Real Bread Campaign has criticised a ruling by the advertising watchdog that an advert for Iceland bread would not mislead consumers.

Update: Supermarkets unveil bakery NPD for Christmas 2017

Asda and Marks & Spencer reveal festive bakery line-up. Here British Baker presents a round-up of the festive baked treats set to appear on supermarket shelves in the coming months.

Iceland unveils ‘slow dough’ breads, extends Millie’s bake-at-home range

Frozen food specialist Iceland is today (10 July) rolling out a new fresh Luxury Bread range to Iceland stores across the country, and extending the Millie's Cookies bake-off range.

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