Keyword » ASA

ASA throws out Real Bread Campaign complaint about Tesco ad

The Real Bread Campaign (RBC) has said it is “deeply disappointed” that advertising watchdogs have rejected its claim that a Tesco TV ad implies the retailer makes additive-free loaves in small batches by hand.

Real Bread Campaign ad complaint rebuffed

The Advertising Standards Authority (ASA) has declined to take action following a complaint by the Real Bread Campaign (RBC) about advertising claiming that artisan bread can be made using a packet mix.

Top five stories in past seven days

A week is a long time in bakery – or so it seems. But you can catch up here with our round-up of the biggest stories of the past seven days.

Iceland has bread advert banned

Iceland has had one of its bread adverts banned by the Advertising Standards Authority (ASA) after a complaint it misled the public.

Warrens nails ‘oldest Cornish pasty maker’ claim

Cornish pasty company Warrens Bakery has declared itself the “oldest Cornish pasty maker in the world” after the Advertising Standards Agency (ASA) confirmed that its heritage claims were valid. 

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