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Warburtons launches wholemeal Toastie loaf

Warburtons has expanded its range of wrapped breads with a Wholemeal Toastie loaf.

Tunnocks ad ruled ‘socially irresponsible’

An advert for Tunnocks Tea Cake featuring a female tennis player has been banned by the Advertising Standards Authority (ASA), following a single complaint that it was ‘offensive’.

Online ordering systems to shape future bakery market

Online ordering systems have been tipped to transform the way UK consumers purchase baked goods in the future.

US sandwich chain Which Wich set to make UK debut

American sandwich brand Which Wich is set to open its first site in the UK at the St Giles Plaza in London.

Flower & White targets snacking with meringue bar

Shropshire-based Flower & White has launched a duo of Meringue Bars in raspberry and chocolate.

Premier Foods appoints new marketing director

Premier Foods has promoted Yilmaz Erceyes to the role of UK marketing director. 

Hot cross slices lead Mr Kipling Easter NPD line-up

Mr Kipling has unveiled Easter NPD including Hot Cross Slices and Chocolate Whirls.

Arden’s extends Morrisons listings with new products

Arden Fine Foods has launched three additional products into Morrisons’ stores to meet consumer demand for variety in savoury snacks.

Tesco changes doughnut recipe to reduce sugar

Tesco has changed the recipe of three own-label doughnut lines to reduce their sugar content. 

Doughnut and flapjack feature in Co-op Easter NPD

The Co-op has unveiled its spring bakery NPD, including an Easter doughnut, lemon meringue iced fingers and hot cross bun-flavoured flapjacks.

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