Keyword » Premier Foods

Mr Kipling eyes growth with first-ever cake mixes

Mr Kipling has ventured into the home baking market for the first time, with a collection of cake mixes and icing themed on the brand’s iconic lines.

Freddo and Oreo cupcakes added to Cadbury range

Premier Foods has expanded its Cadbury cupcake range by taking Oreo and Freddo brands into the format for the first time.

Premier launches Cadbury Cupcake Platter for Easter

Premier Foods has added a Cadbury Easter Cupcakes Platter to its seasonal cake range.

Mr Kipling launches Dragon Slices and Unicorn Fancies

Premier Foods has expanded its Mr Kipling range with the launch of limited-edition Dragon Slices and Unicorn Fancies.

Premier Foods plans NPD amid mixed results

Premier Foods revealed it is planning brand extensions and NPD in its Mr Kipling and Cadbury Cake brand ranges in the next two quarters, as it issued its latest trading statement.

Food artist constructs BFG from Mr Kipling cakes

A food artist has constructed a giant sculpture of Roald Dahl’s beloved character, The BFG, entirely from Mr Kipling cakes.

Mr Kipling gets tropical with Flamingo Slices

Premier Foods is tapping the flamingo trend with the launch of limited-edition Mr Kipling Flamingo Slices.

Premier Foods boss facing pressure from shareholder

Mr Kipling and Cadbury cakes supplier Premier Foods has said one of its shareholders is to vote against the reappointment of chief executive officer Gavin Darby.

Manufacturers gear up for World Cup with bakery NPD

Bakery manufacturers are preparing for the World Cup to kick off with a host of footie-themed NPD.

Damian McLoughlin to head Premier Foods foodservice

Premier Foods has hired former Unilever sales director Damian McLoughlin to head up its foodservice division.

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