Keyword » marketing campaign

Dawn Foods set to launch Love Is in the Air 2018 campaign

Dawn Foods has unveiled a new marketing campaign giving bakers the opportunity to download exclusive recipes.

Genius unveils new look and half-loaves in brand revamp

Genius Gluten Free has relaunched its brand with support from a £1m marketing campaign and two new products.

Dr Oetker reveals its “talking bakes” GBBO strategy

Baking ingredients company Dr Oetker unveiled its “talking bakes” marketing campaign for the Channel 4 series of The Great British Bake Off (GBBO).

Ritz launches £4m ‘Baked to Perfection’ campaign

Savoury biscuit brand Ritz has unveiled a new marketing push.

Aunt Bessie’s launches I’m a Celebrity-themed dessert pie

William Jackson Food Group brand Aunt Bessie’s has launched a Dingo Dollar dessert pie ahead of the 16th series of ITV’s I’m a Celebrity Get Me Out of Here.

Irwin’s launches new low-sugar range for families

Northern Ireland bakery Irwin’s has created a new range of low-sugar products aimed at families.

Stork launches Christmas home baking drive

Stork, the Unilever-owned brand, has launched a £1.6m Christmas marketing campaign to encourage consumers to home-bake with Stork with Butter. 

The Fabulous Bakers outlines growth plans

The Fabulous Bakers has spoken of ambitions to grow into Europe in the near future.

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