Keyword » premier

Mr Kipling unveils £2m marketing campaign

Premier Foods has launched its first Mr Kipling TV advert for two years.

New Cadbury Tarts for Premier

Premier Foods is launching a range of indulgent Choc Tarts this month under the Cadbury Cakes brand. 

Premier Foods launches McDougalls wholesaler baking competition

Premier Foods has announced it will launch the first-ever McDougalls Wholesaler Baking Team of the Year competition following the success of a similar competition in primary schools for the past two years.

Mr Kipling owner Premier Foods set to raise prices

Premier Foods, owner of a raft of household brands including Mr Kipling, is preparing to increase the price retailers pay for its products.

Premier Foods joins supplier scheme

Premier Foods has become the latest member of the Soil Association’s Food for Life Supplier Scheme.

Premier chairman steps down

Premier Foods has announced that David Beever will step down as chairman of the company in 2017.

Premier Foods extends variants for Mr Kipling

Premier Foods is set to extend its on-the-go variants for Mr Kipling as part of its efforts to widen the brand’s appeal.

New Hovis Best of Both Mix

The new Hovis Best of Both Mix from Premier Foods is for those “who enjoy the taste of white bread, but want the benefits of wholemeal bread”, according to Premier Foods. 

Mr Kipling launches limited edition Fancies

Mr Kipling, the cake producer, is aiming to attract new shoppers with the launch of two limited-edition versions of its Fancies.

McCormick was a ‘phantom bid’ says Premier

Gavin Darby, chief executive of Premier Foods, has said a firm bid from the American spice firm never happened. 

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